85 - Communications - Media Relations and Program Coordinator

Windsor, ON, Canada Req #68
Monday, September 13, 2021


Media Relations and Program Support Coordinator
Non Union - 6 Months Contract

Overall Job Responsibility:

Reporting to the Manager of Communications, the Media Relations and Program Support Coordinator (MRPSC) works on an interdisciplinary team that is responsible for the strategic and operational management of internal and external communications to meet the requirements of the Windsor-Essex County Health Unit (WECHU) Strategic and Operational plans and the Ontario Public Health Standards (OPHS). The Media Relations and Program Support Coordinator guides the development, planning, and execution of communication strategies and tactics for Health Unit programs and services with Communications Department staff. The MRPSC will liaise and develop relationships with local communications and media partners and will provide leadership to WECHU departments in outward facing public health programs, while providing a lead role in response to communications inquiries. The coordinator will be responsible to supervise staff, develop reports and evaluate program delivery.


Key areas of Responsibility:


•Handle day-to-day media relations activities, both responsive and proactive.

•Prepare public health experts for interviews, including helping to hone clear, effective messaging and best practices for media engagement.

•Cultivate and manage relationships with reporters, journalists and key online influencers.

•Assign work and provide direction to Communications Department staff in the support of external communications driven by department leads.

•Design and implement media outreach strategies for public health programs.

•Draft copy and prepare media materials including news releases, media advisories, media statements, and media briefing resources.

•Plan and coordinate media events.

•Provide guidance on and place op-eds written by public health experts.

•Coordinate responses to public inquiries from website, emails, and social media.

•Utilize various communications tools to maximize media coverage and contribute creative ideas to better leverage new and emerging channels.

•Assist manager as required.

•Track and analyze WECHU’s media coverage.

•Closely monitor news publications and inform WECHU staff and leadership of media coverage and trending public health topics by producing regular media report.


Position Qualifications:


Education, Training and Experience:

•University degree in Communications, Journalism, or a related field with 3 years of experience in public relations, with preference for formal PR training/background.

•Ability to build a strategic media relations plan and implement multiple media outreach strategies simultaneously.

•Knowledge of the news cycle, and traditional and online media outlets.

•Ability to understand complex research and synthesize it into clear and concise oral and written communications, including for social media.

•Experience pitching and placing op-eds.

•Experience with media monitoring software (e.g, Meltwater or Cision).

•Experience coordinating and conducting media training and training experts for on-camera, radio, and print interviews.

•Proficiency with Microsoft Office.

•Experience with proofreading materials for grammar, spelling, and readability standards.

•Knowledge of accessibility design standards.

•Training and consultation experience.
•Previous supervisory experience an asset.


Other Requirements:

•Current knowledge of public health programs in Ontario.

•Excellent organizational and project management skills with the ability to meet competing priorities through independent and collaborative work.

•Highly developed interpersonal, written, and verbal communication skills.

•High personal motivation, self-management, and detail-orientation.

•Capacity to learn quickly and in a self-directed fashion.

•Education and experience in graphic design would be an asset.

•Ability to work flexible hours (i.e., occasional evenings and weekends) when necessary.

•Immunizations and TB screening as per WECHU policies.

•Satisfactory vulnerable sector police clearance.

•A valid Ontario Driver’s Licence, access to a reliable motor vehicle during working hours, and 2 million dollars in liability insurance.


The Windsor-Essex County Health Unit is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the Windsor-Essex County Health Unit will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

Other details

  • Pay Type Salary
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Location on Google Maps
  • Windsor, ON, Canada